P4: Create the media components to be used in the planned campaign

-

Logo

This is my finalized company logo, I stuck with the initial idea of the flower with a bright vibrant colour and added a faded tree in the background of the logo to add some depth to it. 
I stuck with the flower and added the tree as the brand produces drinks that are a healthy alternative to the current market drinks and flowers and trees are natural showing the drink doesn't use any chemicals or things that may harm the body as well as linking to positive health as nature is often linked with healthy things and beauty.
I used the bright blue colour as blue is a calming colour that can help sooth the mind and it also creates a friendly appearance to the potential customers, almost immediately earning their trust. 

This is my beginning shapes and name, it is very basic but I liked the way it looked so I developed it further by adding effects.

After seeing what effects work well with the design I settled for a bevel and emboss, Inner shadow, Outer Glow, Satin, Colour Overlay, Patter Overlay and  a Drop Shadow for my text then for my logo added a Colour Overlay, Gradient Overlay and a Drop Shadow. These allow me to change the image in small but impactful ways like allowing me to change the colour of the image to whatever i want which allowed me to easily see what colours work the best and I found that a light blue does. 



Here i decided that the Inner Glow and Inner Shadow made the image look worse so I removed it and it looks easier to read and less cluttered. 








Final Can Design
The final can design sticks with the logos bright blue positive appearance, has the tree from the logo as an indent to make it feel 3d and we have a clear to read white section on the bottom left for the flavour with the companies logo next to it. The can is a 3d model then it was exported as a 2d image then placed inside of photoshop which allowed me to edit it. To keep the can easy to edit I separated each feature of the can into different layers such as its colouring, the tree in the back ground, the light reflection, shadow and more. This made it easy to change the every part of the can easily and let me make the final product which I was happy with.

Storyboard

My storyboard shows basic movement and shot arrangement. It shows how I want the shot to be filmed and what I want to happen within the scenes such as a tracking shot of the actor drinking from the can then slamming it back on the table.






Billboard


For my final billboard I added a large logo with the embossed tree on the backgrounds and a slogan on the upper corner of the billboard and what we are selling in the lower corner, the tree can be a reoccurring troupe of the brand which helps us be recognised easier. The text is to show people what we offer and it also directly addresses the customers to try and build a connection.


Instagram Advert



This is an Instagram advertisement I made, I made it by going onto Instagram taking a screen shot and adding that screenshot over a png of a phone. I then added my media advert over the top and resized it all so it doesn't look out of place. I think the advert is effective as the curtains grab the audiences' attention as it will make them see it as a sort of reveal then there is the product in the centre of the screen as well as our slogan "Healthier energy for you", our logo and three simple keywords that people can understand.





Comments

Post a Comment

Popular posts from this blog

P2: Create a plan for a cross media advertising campaign in response to a client brief

-
Image
   In this document I will explain my plans and ideas for a cross channel marketing campaign.   I have been asked by the brief to create a healthy, fizzy alternate to drinks.   This will include me creating a logo, can design a media, tv and print advert,     I will need to create the company, advertisements and logos for the brief myself.   Mood Board (Flowers)       I have chosen to include a flower in my design as flowers can link to health and nature which is fitting as I will need to make a healthy drink.     This is my  initial idea, it has the shape of a flower to represent health and nature the text litho which is the brand name in a sans-serif font to show modernism.     I have decided to stick with the flower background but detail it a bit more by adding a tree in the background and greying it out to add some complexity to the design       Mood Board (Cans)     Advertisem...
Read more

P1: Describe an existing media advertising campaign

-
Image
  This is a breakdown of B&Q's Build A Life advertisement campaign where I will go through the main sections of the campaign. Aims and Objectives -  B&Q's Build A Life Campaign was mainly to raise awareness about the company and make it easier to recognise it when next to larger competitors like its products that it offers for sale. This was done through an attempt to make people think that they themselves can do home renovations rather than paying someone for it.  Target Audience - The Build A Life Advertising Campaign was aimed at Aspirers and Main Streamers who are in their late 20s to late 30s. These Psychometrics fit because people who are planning on change has to aspire to change in some form of way and main streamers like big brands and since B&Q is advertising a lot this may appeal to them a reason for the age group would be because this is around the average that people start to buy their own homes. The main reason why this is the target audience is ...
Read more