P2: Create a plan for a cross media advertising campaign in response to a client brief

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  In this document I will explain my plans and ideas for a cross channel marketing campaign. 

I have been asked by the brief to create a healthy, fizzy alternate to drinks. 
This will include me creating a logo, can design a media, tv and print advert,  

I will need to create the company, advertisements and logos for the brief myself. 

Mood Board (Flowers) 

 Free Tropical Flower Png, Download Free Tropical Flower Png png images, Free ClipArts on Clipart LibraryFree clip art "3 flowers" by PeileppeRose Gratuit PNG et Clipart | Flowers, Flower drawing, Flower png imagesA Purple Flower PNG Free Download And Clipart Image For Free Download - Lovepik | 400226533Flower Clip Art Images - Free Download on Freepik 

I have chosen to include a flower in my design as flowers can link to health and nature which is fitting as I will need to make a healthy drink. 


 This is my initial idea, it has the shape of a flower to represent health and nature the text litho which is the brand name in a sans-serif font to show modernism. 

 A black and white flower Description automatically generatedI have decided to stick with the flower background but detail it a bit more by adding a tree in the background and greying it out to add some complexity to the design 

 

 

Mood Board (Cans) 

7UP CANSPepsi Max Cans 

A blue and white can with a tree and text Description automatically generatedFanta Orange 24 x 150ml Cans | Soft Drinks | Click N DrinkCoca ColaPepsi Cola Original soft drink 330ml disposable cans – Italian Gourmet UKSneak Energy Cans 12x500ml – elitesuppsuk


Advertisement PlansTV Advertisement Storyboard 

 

Scene 1 Shot 1  

Can is dropped from above frame 

Scene 2 Shot 1 

Can is upright and opened 

Scene 2 Shot 2  

Drink fizzes up and spills over 

Scene 3 shot 1  

Can is grabbed off frame from the right 

Scene 3 Shot 2 

Shot is changed to see someone drinking from the can 

Scene 3 Shot 3 The can is slammed back down on the table 

In total the tv ad will turn out to be an estimated total of 21 seconds 

 

Billboard Ad 

A black and white flower with text Description automatically generated 


A yellow and blue grid with black and red squares Description automatically generated 


Date StartedTaskResourcesLocationDate Completed
08/01/2024Storyboard For Video AdPencil, PaperStudio1/9/2024
08/01/2024Script For Video AdPencil, PaperStudio1/9/2024
1/10/2024Visualisation Diagram For Print AdPencil, PaperStudio1/10/2024
1/11/2024Visualisation Diagram For LogoPencil, PaperStudio1/11/2024
1/12/2024Visualisation Diagram For The CanPencil, PaperStudio1/12/2024
1/15/2024Present to clientLaptop, PowerPointStudio1/15/2024
1/16/2024Location recce Pencil, PaperStudio1/17/2024
1/18/2024Call SheetPencil, PaperStudio1/18/2024
1/19/2024Book Equipment-Studio1/19/2024
1/22/2024Take PhotographsCamera, Lenses, On Set1/23/2024
1/24/2024Record Video/AudioMicrophoneStudio1/25/2024
1/26/2024Create The Print AdPC, PhotoShopStudio1/29/2024
1/30/2024Create The CanPC, PhotoShopStudio1/31/2024
2/1/2024Editing In Premire ProPC, Premire ProStudio2/2/2024
2/5/2024Editing In PhotoShopPC, PhotoShopStudio2/6/2024
2/6/2024Editing In Light RoomPC, LightRoomStudio2/7/2024
2/8/2024ASA Checks-Studio2/9/2024



Sketches of my advertisments.

Billboard






Social media advert




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