M1 - Comparing Advertising Campaigns

The share a coke campaign ran by major brand Coca cola was a huge success where the brand interacted with its customers in a non invasive way that didn't interfere with either the brand or the customer base at all. While being such a simple thing Share a Coke was a massive success and exponentially increased Coca Cola's sales the idea made every coke seem like a personalised gift as it had included the countries popular names to try and connect with as many people as possible.

The share a coke advertising campaign was pushed through many forms of advertising, there was social media videos, customer interaction and radio. Share a coke didn't need much advertising as it was so popular but the Coca Cola brand advertised it through their own social media as well as paid ads on social media platforms and they also did radio and print adverts. The radio adverts normally featured snippets of popular songs and sound effects so it could ensure it stayed relevant and reach its target audience.

The main goal of Share a Coke was for people to see coke with their friends or families names and get it for them, this would create a bond between the person who saw the drink and gifted it, the one who received the gift and the Coca Cola brand for making the moment possible. Furthermore the easy to remember slogan only helped the campaign distinguish itself as it was simple and easy to remember.

The share a coke campaign was a complete success as it exponentially increased coke sales while also giving a huge boost to the coca cola corporation. The assumed goal of the Coca Cola corporation's Share a Coke campaign was to build bonds with customers through letting customers bond with friends and family and it worked as it may have been a small thing but people absolutely loved the idea of owning a personalised coca cola bottle.

Furthermore throughout the entire campaign the message never changed and it was all about sharing a bottle of coke with a loved one or friend, furthermore the campaign has returned a number of times since its initial release and is still very popular among friends and family.

Skittles Taste the rainbow campaign relied on shockvertising a lot as the scenes they showed was so abstract and unique it shocked viewers. The other huge thing that came out of this campaign was skittles new incredibly popular slogan "taste the rainbow" the advertisements from the campaign was a huge success as they inspired many to make their own adverts due to how simple it was and it became a viral trend, on top of this skittles embraced the new slogan which was incredibly easy to remember and very catchy. 

The taste the rainbow campaign was mostly a bunch of short form content, these being a lot of videos around 10-30 seconds long the videos were also for the most part relatable for example one of the most popular taste the rainbow adverts was the skittles touch one. We see a man in his 50s at a desk working an office job and then he eats a skittle and everything he touched becomes skittles. The adverts was incredible simple and relatable as well as easy to recreate. 

The skittles campaign changed the content it produced a lot but the message stayed the same and the message was essentially how much flavour skittles have as it compares them to a rainbow because there is a skittle for each colour of the rainbow. The taste the rainbow campaign went on through a number of things like television adverts, social media, radio ect.

The taste the rainbow campaign was a viral sensation when it begun and stayed popular for a while, it helped skittles become as big as it is now as well as promote the product extremely effectively. Another way the taste the rainbow campaign was a success is from the fact that skittles almost fully adopted the "Taste the rainbow" slogan.

Evaluation

Out of the two advertisements the most effective would be the Share a coke campaign as it kept its message the same throughout the many different iterations of the campaign. The share a coke campaign is always a huge success for the coca cola corporation and it hasn't changed it methods of doing this since. The taste the rainbow campaign was a success but it changed its content on how it spread the message drastically as well as each time it tried to come back it was less and less effective showing which campaign customers like more.