Unit 20 - Can

  M3- Previously i planned to create a product where the product is obscured in some form of way but I decided to go about that in another way and instead of hiding the product i created a realistic looking curtain then placed it at either side of the can and cut out a middle section for the can to stand in. This allowed me to get the feeling of a grand reveal but still show off the product. The use of a slogan is very common in forms of advertising whether said method is a for of tradition media or modern. The reason is because they are effective, almost every advertising campaign has a slogan and slogans change over a products lifespan, for example Coca Cola's slogan has changed a lot over its lifespan like "Open happiness" or "Taste the feeling". A companies slogan is one of the first impressions the customer will have of the brand and so it needs to be effective, clear and concise. The slogans goal is to create an initial bond with the customer, when thinkin...

  M2- In this blog post I will justify my design choices for my billboard advert and social media post for Litho healthy brand energy drinks. The fonts I chose for the billboard advertisement was kept simple as people who will be seeing it will most likely be driving a vehicle and cant spend much time looking at the billboard so I made the font simple and easy to read while appearing elegant. The main focus for the billboard is to spread awareness of the company and its ideals so there is no product featured on the bill board and instead I placed a large logo of the company so customers saw who we was as well as our main slogan as well as another slogan in large text.  I made the main slogan of the company larger and more prominent by placing it in the top left of the image in a larger text than the other slogan as it is the slogan that best suits the company as the company offers healthy energy for its customers and the slogan fits as it is "healthier energy for you". I also...